About this programme
A three-day programme for selected marketing executives in Davos, announced for 18–20 January 2027. Venue and individual session details are to be announced.
Trust as a business responsibility
The 2027 summit is designed for a selected group of chief marketing officers. Discussions address how to guide AI use, measure trust and brand visibility, and work more closely with CEOs, finance and technology leaders.
Putting ideas into practice
Other announced discussion areas include executive authenticity and redesigning marketing teams around AI, analytics and cultural understanding. These are programme topics, rather than a published timetable of separately bookable sessions.